Why Social Media Makes You Depressed: Social Comparison Theory and Self-Esteem in the Digital Age
2026-02-01|1 min read
Why Scrolling Instagram Makes You Depressed
In 1954, social psychologist Leon Festinger published Social Comparison Theory. Humans have an instinctive need to compare themselves with others to evaluate their abilities and opinions.
How SNS Maximizes Comparison
SNS is the perfect environment for maximizing social comparison. People selectively share only their best moments. We end up comparing others' 'highlight reels' with our own 'behind the scenes.'
Strategies for Healthy SNS Use
Conscious consumption, comparison awareness, gratitude practice, and feed curation. SNS is just a tool—how you use it determines whether it becomes poison or medicine.
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